HUFFY

For Huffy, my design process focused on creating fun, energetic visuals that connected the brand to movement, lifestyle, and product experience. I wanted the designs to feel bold and engaging while still supporting the purpose of each piece, from print materials and illustrations to video, product design, and logo concepts.
 

I also explored how the brand could show up beyond a flat design by creating visuals for a VR experience logo and exhibition booth design. My goal was to make the work feel interactive, memorable, and easy for viewers to connect with while keeping the overall presentation clean, professional, and brand-focused.